When you think about the potential of social media, you might wonder: Is it all for entertainment? Is it only used for social interaction? What can be done with it? There are many different ways to use social media, and not all of them are bad. Some of them are even helpful in our daily lives. Here are some ways to use social media for good:
First, use social media to spread your message. Movie studios and television networks are starting to recognize that young people spend more time on social media than on traditional television. This is a good opportunity to sell tickets for their upcoming movies. Make your social media campaign a storytelling exercise. While the internet has become a huge platform for entertainment, it is not a substitute for traditional TV. For example, Netflix uses social media as a way to promote its films. This approach has proven to increase the number of subscriptions.
Another way to consider the potential of social media is as an advertising medium. As the number of subscribers continues to grow, it’s important to note that the most popular social media are those for entertainment. Video consumption on social networks has increased exponentially, but most of it is short-form clips and user-generated content. This is good for the content creators, but not so great for the companies selling these services.
